Beiersdorf AG
Out of love for the skin – this motto is the engine that powers the work conducted at the Beiersdorf research center. About 530 researchers and developers work in Hamburg with dedication toward creating effective and gentle skin and body care products that are tailored to a variety of consumer needs.
A visit to the research center in Hamburg reveals the complexity of their work on this mutual task. On the ground floor, product and consumer research employees regularly speak with consumers about their usage habits and expectations. Beiersdorf product developers glean valuable information from these discussions about how the characteristics of creams, shaving foams, shampoos, and soaps are experienced, judged, and desired. Also on the ground floor, in bathrooms designed especially for this purpose, they can observe how consumers use a variety of products. In this process, they gain important knowledge about how usage and packaging can be optimized and how the products can be designed so that they are even easier to use.
