Johnnie Walker premium Blue Label whisky lets guests personalize their bottle, thanks to AI | 08-08-2024 |
During the recent AIPIA conference during ProPak Asia in Bangkok, one of the speakers, Aire Global showed the power AI brings to the packaging design process. Now Diageo has taken this a step further, inviting guests who visit its Johnnie Walker Princes Street Spirit Tourism Experience, in Edinburgh, Scotland, to discover Johnnie Walker x Scott Naismith. This is a Generative AI-powered experience that allows guests to co-design a personalized bottle of Johnnie Walker Blue Label. Only available at the Edinburgh venue, the experience is set to run from August 1-31 2024, and is believed to be the first ever to combine world-class Scotch whisky, art, and AI...
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