Searious Business

Willemijn Peeters founded Searious Business in 2016 to prevent plastic pollution at the very source. Coming from business and having worked in sustainability for years, she firmly believes businesses are the real catalysts of change. Every minute, 20,000 kilos of plastic enter our Ocean. That's more than one garbage truck of plastic per minute. Searious Business is committed to bring this amount back to zero.

Plastic should not be seen as waste. It is a valuable resource if used in the right way. That's where we come in! Searious Business helps brand owners gain an economic advantage by accelerating the development of more sustainable solutions.

PACKAGING
Packaging is an asset, not trash. Give your customers quality, sustainable options, and they'll keep coming back. We help brand owners transition to more sustainable packaging solutions 
Be a leader of change. Stay ahead of legislation and your competitors.

Changing one aspect of a system in isolation cannot fix the problem of plastic pollution. Our international multi-stakeholder projects aim to stimulate systemic change by working across the plastic value chain