European ethylene blocking technology gets FDA approval, enters USA market | 04-09-2024 |
Fresh Inset a Polish-based food technology company has introduced its food-preserving Vidre+ Complex to the USA market. The formula, intended for use in fresh produce packaging, is infused with 1-MCP (1-methylcyclopropene), which is said to extend the shelf life and quality of fruits and vegetables when applied to packaging, films and stickers. The original trial carried out on blueberries in the EU was reported in the AIPIA Newsletter last August where details about the product are explained in some detail.
To recap, once triggered by humidity, Vidre+ gradually releases an ethylene blocker over time for “maximum effectiveness” during post-harvest storage, transport and retail. Fresh Inset claims this effectively extends the freshness, quality, appearance and nutrient values of produce. The patented timed and gradual release of 1-MCP in Vidre+ technology ensures a “controlled application,” it says
“Research has proven Vidre+ is effective on cherries, blueberries, raspberries, table grapes, limes, tomatoes, avocados, leafy greens, broccoli, peppers and more,” according to Dr Tim Malefyt, Fresh Inset’s chief technology officer.
“It can be used right after harvest as well as during transport or storage to provide days to weeks (depending on the crop type) of additional shelf life to freshly harvested produce, helping to keep its quality and nutritional value and remain fit for the market,” continues Malefyt. “We are excited to offer a solution that extends beyond apples and pears to benefit many other produce categories. This is a game changer.”
The stickers can also be tailored to optimize size and dose rate, ensuring effective protection for ethylene-sensitive produce in any type or size of packaging, including cardboard boxes, bags, trays and clamshells. Branding and white-label opportunities are also available, claims Fresh Inset.
The technology has recently received GRAS status from the FDA, with future plans set on “disrupting and de-commoditizing” the flexible and cardboard packaging industries. The company is adapting its solution further toward PE, PP, PET films and paper cardboard, which will carry the same ability to extend freshness, without creating additional landfill waste.
“The use of Vidre+ to combat the negative effects of ethylene and extend produce shelf life is not new. However, we have taken it to the next level with dose rate flexibility and gradual release technology that is operationally simple, affordable and enhances profitability,” says Kevin Frye, Fresh Inset’s VP for market development in North America.
Vidre+ was registered on the Peruvian market for avocado producers in July 2024. The move aims to help secure the shelf life of much of the country’s annual exports of this produce, which amounted to over 600,00 tonnes with a value around US$ 1 billion in 2023.
AIPIA and AWA Smart Packaging World Congress Amsterdam
