Its Fresh Ltd

It’s Fresh! is an established and unrivaled ethylene-removal technology for the fresh produce industry. A discreet but high-tech sheet that helps the global supply chain maximise value from growing, transporting and retailing top-quality fruit.

Food Freshness Technology (FFT) is a high tech innovations company focused on delivering comprehensive solutions for food freshness. These unique patented technologies are delivered by leading edge materials science developed in partnership with some of world’s renowned research & technology organisations. To-date FFT has raised in excess of $15m to bring to market a range of simple products that reduce waste, protect and increase food quality.

The benefits delivered by FFT products are focused on extended freshness, improved consumption quality, increased sales and reduction in waste in the food sector, which are at the forefront of the industry’s needs, to keep it both competitive and profitable.

These innovations directly help to address the problem at the heart of food security facing the world in the medium term future.