GS1 US

Communicating with your customers, partners and suppliers is a crucial part of business. But when you all have different processes and systems, even sharing straightforward information can be time-consuming and error-prone.

You need a common language. Our supply chain standards provide it.

Supply chain complexities have taken center stage in industry’s current performance and growth potential, especially since the 2020 pandemic. Improvements are coming as new solutions are deployed to create more agile, effective supply chains that can better withstand future vicissitudes. One of the most powerful new tech tools gaining momentum today is the 2D barcode, a data carrier that allows virtually unlimited information to be encoded and retrieved with an optical scanner (like the one in your mobile phone).

Retailers have committed to accept 2D barcodes at point of sale by 2027, in a GS1 US initiative dubbed Sunrise 2027. Discover how 2D barcodes extend B2C and B2B customer engagement and brand identity while also dramatically enhancing supply chain logistics for inventory management, traceability, recall readiness, and more by engaging with GS1 wherever you are in the world. Learn how to implement 2D barcodes leveraging GS1 Standards to level up for the future.