Hero Group

Hero, an international brand-focused consumer foods group, was founded in 1886 in Lenzburg, Switzerland. Shortly after the turn of the century it started its international expansion with its first subsidiaries in Spain, the Netherlands and Italy. In 1995, Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the Group to focus on branded business.

Business segments that no longer fitted this brand strategy were divested. Business acquisitions strengthened its core Infant Nutrition and Fruit categories. In parallel, the Group embarked on a major geographic expansion program. Today, Hero is producing products in its core product categories of Infant Nutrition and Fruit. The Group operations are based predominantly in Europe, North America, Middle East/Africa and Turkey/Central Asia.