Agricultural traceability system uses blockchain and artificial intelligence | 17-02-2025 |

A new automated system, Feedentity, promises to redefine the concept of traceability and monitoring in the agri-food supply chain, according to its creators, Italy based FEED SRL.

In addition to logistical traceability, Feedentity allows the monitoring of environmental parameters such as temperature, relative humidity, and vibrations experienced during transport. "These data are crucial to guarantee product quality throughout the supply chain and to meet the needs of producers, processors, and end consumers," explains Fabrizio Ferraiuolo, CTO of FEED SRL. "Continuous and precise monitoring of environmental factors allows timely intervention in case of anomalies, preventing damage and waste. In addition, the collection of environmental data provides the system with useful information to improve agricultural and logistical practices, increasing the overall sustainability of the supply chain."

Feedentity exploits a real blockchain, guaranteeing immutable and transparent traceability. The blockchain makes it possible to eliminate the grey areas along the path of agricultural products, ensuring total transparency. Thanks to an innovative device, which can be placed directly inside the bins or tubs for harvesting products such as tomatoes or cereals, the exact location and time of harvesting can be recorded in real-time, says the company. The system also records the path followed by the products from harvesting to delivery with continuous geolocation, significantly increasing the accuracy of traceability, it says.

One of the key features of the system is its ability to provide precise and detailed information before arrival at the destination warehouse, allowing all incoming loads to be known in advance, with full traceability data such as producer, field of cultivation, variety, and field notebook information. This allows companies to optimize processing or packaging times, increasing efficiency and productivity. In addition, the system enables better management of company resources, reducing operating costs and improving supply reliability, it claims.

The adoption of a true blockchain represents a turning point. "With Feedentity, every piece of data collected is stored immutably and can be consulted by all players in the supply chain, thus guaranteeing transparency and trust. This approach is particularly relevant in a context where the demand for accurate information on the provenance and quality of products is constantly growing. Blockchains, in fact, eliminate any doubt about the truthfulness of information, making every step of the process easily verifiable," says Ferraiuolo.

Looking to the future, FEED plans to make the analysis of collected data even more effective and efficient through the integration of artificial intelligence tools. These tools will make it possible to process huge amounts of information in real-time, identifying patterns and trends that can further improve supply chain management. "Artificial intelligence is the next step in providing predictive insights and suggesting strategic decisions, helping producers optimize their resources and ensure high-quality products," Ferraiuolo adds.