Authena

We make the world a more connected, transparent and authentic place by enabling instantaneous verifiable trust across entire value chains.

We are a Swiss company founded in 2018 to support brands in fighting against counterfeiting and diversion through an advanced Authenticity and Traceability as a Service platform.

Today, by combining the power of blockchain with multiple proprietary IoT devices, we protect the authenticity, prevent the diversion and provide real time traceability for both physical and digital products and assets such as NFTs.

AUTHENA SHIELD: The paradigm shift
A tamper-proof end-to-end authenticity solution which enables:
Product visibility across entire supply chains
Direct connection between brands and users
Activation of a new marketing channel
Targeted and smart recall management
End-user interaction is instant and works even without downloading any app or opening the camera. The possibility of verification increases brand value, trust and engagement

AUTHENA L1VE: The Game Changer
Brands turn each product into an autonomous tracking device, which also enables:
Self-detection of diversion attempts
Activation of real time omni-channel inventory management
Reduction of environmental impact
Increase of product availability
A “world first” capability for brands to steer supply chains.

AUTHENA M3TA: The Metaverse trusted bridge
Brands turn each product into a unique "phygital" collectible
Activation of new marketing & sales in the Metaverse
Plug & Play implementation. No IT effort required
Tap into a new era of consumer engagement
Boost of brand image and recognition