BL.INK

Flexible links, QR codes & microsites deliver unique customer engagement and drama-free data

Engaging mobile microsites at astonishing scale
BL.INK CXP delivers dynamically-created microsites perfect for GS1 Digital Link. These sites turn every product with a QR code into your best marketing tool. Share product details, allergens, instructional videos, e-commerce, and sustainability information. Create a microsite customized all the way down to the serial number.

 Future-proof technology with unlimited flexibility 
Imagine a QR code on your product that lasts for decades, even as promotions and updates come and go. With BL.INK, adapt in real time without missing a beat: swap your destination link seamlessly or by country, language, and device. Ensure your campaign runs smoothly, without hitting a dead end or losing valuable data.

 Data-rich URLs power accurate marketing data
With BL.INK, short links aren't just short. When you create a link in BL.INK, you're capturing perfectly structured data with every click. It's easy to capture any parameter for every single ad, social post, and in-store sign—anywhere your audience clicks or scans. Precise, consistent data makes for drama-free reporting and trusted, unified, actionable insights.

BL.INK CXP
When QR codes (GS1 Digital Links) replace UPC barcodes in 2027, brands have a huge opportunity to engage directly with consumers as they buy and use their products. BL.INK CXP (Consumer Xperience Platform) creates a data-driven mobile microsite for each individual product, creating a two-way conversation between consumers and brands. All at massive scale. 
BL.INK Enterprise
BL.INK Enterprise offers unlimited possibilities for short links and QR codes. Dynamic links that deliver personalized experiences and endless data. Digital product passports that collect and share boundless information. E-Links so anyone can create branded links. Customizable templates to standardize data across your business. SOC2 Type 2 accredited, data residency options, and more.  
BL.INK Core
Since 2008, BL.INK's self-service shortened link management and QR code generation solution has made it easy for organizations to streamline work and standardize reporting. Built for business, BL.INK Core lets you get started quickly and is easy to use. With BL.INK, every aspect of every link is editable; you change the destination of any short URL in seconds, without pausing campaigns or losing data.