Technical Challenge AB InBev at AIPIA World Congress

This year's challenge at the AIPIA World Congress is hosted by worlds biggest beer company AB InBev.

AB InBev will be asking AIPIA members to pitch their ideas on how to overcome some of the supply chain/consumer engagement/ESG issues in a dynamic session where each of them only has a few minutes to put across their ideas.  

At the end of the pitches the AB InBev will choose three ideas it has heard which they may choose to take forward with the companies on a one-to-one basis.

AB Inbev is lookin g for solutions in the following areas:

• Datamatrix: how to make improve readability with smartphones when laser-engraved on clear surfaces?

• Semi-serialization: How to execute a perfect hidden semi-serialization that can be validated with a picture

• Consumer engagement via Gamification*/AR at reduced cost *

• Computer vision model without the need of physical samples to train the model

* (*experience proposal within legal accordance concerning legal drinking age only)