Unilever Brand Challenge 2024

Setting the scene for the Challenge they have identified Consumer Engagement and Authentication as key themes to address.

Coding and Tagging innovations are of particular interest – so QR code specialists, Smart labeling providers, RFID/NFC inlay developers and Security labelers are all in the spotlight.

Of course, Sustainability and, with it, antimicrobial and antibacterial materials are high on every Brand Owner’s agenda, and Unilever has identified these as topics of high interest. 

Finally, the big ‘beast’ of Data capture and management through coding and tagging has a clear role to play in unlocking ROI and value propositions for this major multinational Brand. Anyone interested to meet Unilever’s Packaging Director and his team, please fill out this form below....