A Modern Approach to Industrial Automation | 01-11-2024 |

We apologies to Dominique Guinard VP of Innovation at Digimarc and Patricia Torres, Industry Marketing Manager for Omron Industrial Automation Europe as we shortened the title of their presentation headline to make it more catchy! The full title is: A Modern Approach to Industrial Automation: Helping Brands and Retailers Streamline Operations, Reduce Costs and Meet Consumer Expectations. Quite long, but very to the point for Smart Packaging practitioners.

Whether your company produces cosmetics, yogurt, or potato chips, Brand owners face growing pressure to comply with industrial automation regulations, reduce costs, streamline operations, meet consumer expectations and achieve all this while enhancing sustainability. Today's brand owners are leveraging innovative technology to address these multifaceted challenges. 

Advanced digital watermarking technology provides an incredibly powerful tool for enhancing accuracy, reducing costs, and ensuring quality across the supply chain. This technology is not just about improving quality and efficiency. Once applied to products, digital watermarks add value throughout the product lifecycle so Brands can address evolving consumer expectations and future challenges like, recycling, product authentication, dual-factor customer loyalty programs, and next generation retail checkout. Our speakers will explore how brands are managing personalization expectations alongside quality control, safety, manufacturing standards, and pressures to reduce costs and increase sales.

And if this topic whets your appetite then the ones on related issues, notably GS1 Digital Link, will surely have your juices flowing too!

Time to drink your fill at the cup of innovation and register for the AIPIA/AWA World Congress. It’s so easy, just follow this link to see the full agenda and register: HERE