Bastille Parfums strengthens traceability with Avery Dennison digital solutions | 04-10-2023 |

Bastille Parfums, a French fragrance company, has launched its latest transparency initiative which combines the use of radio frequency identification (RFID) sensor technology for greater supply chain visibility and QR code technology to share valuable information directly with consumers.

AIPIA member Avery Dennison’s RFID sensor technology will allow Bastille to track and trace tagged products across its entire supply chain, improve inventory management and mitigate counterfeit products, it says. Traceability also enables brands to identify inefficiencies, serve customers better and optimize operations — from raw material sourcing to consumer purchase...

ALL THIS AT AIPIA WORLD CONGRESS. SEE AGENDA AND HOW TO REGISTER HERE