New partnership will help mass production of smart Label solution | 13-12-2024 |

AIPIA member Adrich  has announced a collaboration with Molex to ‘revolutionize smart label manufacturing’  and has launched a new trial of its smart label solutions. The company, which offers consumer insights and a smart replenishment platform powered by AI and IoT was a Brand Challenger at the recent AIPIA Congress. Molex is a global electronics company and connectivity innovator. Together the companies are aiming to greatly enhance the mass production of Adrich's patented smart labels using cutting-edge printed electronics. 

Leveraging Molex’s 80 years of expertise in advanced manufacturing, flexible electronics and printed circuit boards, this partnership will enable Adrich to scale production at unprecedented speeds, it claims. The collaboration will drive down costs while enhancing the performance of Adrich’s IoT-powered labels, accelerating the adoption of connected solutions and delivering real-time consumer insights across industries, says the company. 

"Our collaboration with Molex allows us to scale like never before, pushing the boundaries of smart label technology and unlocking new possibilities for connected consumer products," said Adhithi Aji, CEO & founder of Adrich. 

“Molex has successfully utilized its design and manufacturing expertise in flexible electronics to enhance the  manufacturability of Adrich's smart label design,” said Todd Skibinski, business development manager for Molex. 

In addition to this collaboration, Adrich launched a new trial program starting November 5, 2024, offering market research firms and consumer brands the opportunity to experience its platform first hand. This trial will allow participants to explore Adrich’s latest smart label solutions, which include flexible, self-adhesive labels designed for liquid and solid products, the Adrich App for real-time data viewing, and the Adrich Communication Platform for interactive, in-the-moment engagement with consumers. 

"Our goal is to put the latest and most advanced technology directly into the hands of our customers," said Aji. "This trial program offers brands an opportunity to digitally capture consumption data, enabling them to refine product strategies and gain deeper insights into consumer behaviour." 

Adrich’s smart labels are already in use with global brands across industries such as beverages and alcohol, cleaning products, beauty and wellness, as well as food & beverage. The ability to capture unbiased, real-time consumer usage data has enabled these brands to improve product design, optimize supply chains, and enhance consumer engagement, it believes.