AIPIA helping to meet the requirements of Digital Product Passports (DPP) | 27-03-2025 |
The next AIPIA & AWA World Congress, taking place at the Steigenberger Airport Hotel, near Schiphol in Amsterdam on 23 & 24 June is already attracting leading companies from the Active & Intelligent Packaging sector as both sponsors and speakers. In addition it will be the launching pad of a number of initiatives, helping to raise the profile and importance of the Smart Packaging industry as key components of Brand and Retailer strategies for sustainability, marketing and supply chain efficiency.
Major sponsors already signed up include Identiv, Beontag, Checkpoint and Toppan who are all at the cutting edge of technologies in their respective fields. Other major Smart and Active Packaging developers will be confirmed soon and Brands will be taking part in interactive sessions and panel discussions to give their perspectives on the direction of travel required for the sector.
Commenting AIPIA managing director Eef de Ferrante said, “ The move to June has been enthusiastically received by the industry and we are already shaping up to hold the biggest Congress since the pandemic. The industry again has strong momentum and the case for connected and active packaging technologies is irresistible. Our event will bring everyone together to plan the next big steps!”
Themes highlighted at the Congress are:
Connected Brand Packaging: Exploring how brands are using cutting-edge innovations in IoT-enabled packaging, AI-powered solutions, and digital engagement strategies that enhance product interaction, security, and traceability. Better Consumer Engagement is a top priority for all Brand Owners and Retailers and more and more are coming to realize the power of connecting with their customers through the most direct touchpoint they have – the package. Also it will play and important role in the future regulatory landscape, helping to meet the requirements of Digital Product Passports (DPP), etc.
As part of this effort to elevate a better understanding of connected packaging the Association will very shortly announce the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognized media and consumer engagement channel. IBPN will organize a dedicated stream at the World Congress: LINK
Sustainable Smart Packaging: Helping users to discover the latest in eco-friendly and circular economy initiatives such as connected reuse schemes, as well as regulatory developments (DPP, PPWR, etc.) and ensuring that smart packaging solutions align with global sustainability goals. Also attendees will learn how sustainability goals can be better achieved using Smart Packaging Technologies to educate, inform and incentivize consumers.
Powering Supply Chains & Data Management: Learn how smart packaging is driving efficiencies in logistics, authentication, real-time data integration and condition monitoring. These can generate greater transparency, security, and operational effectiveness across local, regional and global supply chains as well as rebuilding consumer confidence post COVID. This track will also highlight the power of Data Management and how to harness the value of information received from all points along the value chain.
ALL THIS AT AIPIA CONGRESS 2025 AMSTERDAM
