Identiv and Axia Institute to present AIM Webinar on Doubling the RFID Advantage | 06-03-2025 |

Identiv, an AIPIA member and a major sponsor of the World Congress in 2025, a leading provider of  RFID and BLE-enabled Internet of Things (IoT) solutions, and the Axia Institute at Michigan State University, are joining forces to present a webinar on March 12, hosted by industry alliance AIM.

Called Doubling the RFID Advantage in Retail and Healthcare with Dual-Frequency Technology,  the webinar  coincides with the launch of a new product family Identiv will unveil that day.

Traditionally, RAIN RFID (UHF) is a key technology for supply chain optimization while NFC opens up new levels for customer engagement and product authentication. Based on state-of-the-art RAINFC ICs from EM Microelectronic, Identiv's forthcoming dual-frequency products will combine the specific advantages of each technology, making a significant impact on the retail and pharmaceutical industries by fostering consumer engagement, ensuring product authenticity, and mitigating fraud, all while enhancing supply chain transparency, streamlining logistics, and optimizing distribution tracking, it says.

In the webinar hosted by the global industry alliance AIM, Identiv will present a demo of an e-leaflet application for the pharmaceutical industry developed by the company in collaboration with Axia Institute This features EM Microelectronic's advanced RAIN RFID, HF/NFC technology and illustrates the disruptive capabilities of dual-frequency, according to the partners.

The webinar is scheduled for Wednesday, March 12, at 5:00 PM CET (Central European Time) / 12 PM Eastern Time (EDT) and is expected to last 45 minutes, including presentations by Stefan Genser, Director Sales RFID/Transponder Solutions, EMEA at Identiv, and Dr. Swaminathan Subramanian Ph.D., Director of Business Development at the Axia Institute, Michigan State University, and a Q&A session.  

Interested parties can register for the webinar free of charge on the AIM website. REGISTER HERE FOR FREE

ALL THIS AT AIPIA CONGRESS 2025 AMSTERDAM