Glow-in-the-dark pouches from Capri Sun mark Total Lunar Eclipse in USA | 27-03-2025 |
Capri Sun, a Kraft Heinz company, has launched Moon Punch – the brand’s first glow-in-the-dark pouch - ahead of the Total Lunar Eclipse. For the first time, Capri Sun is turning the moon itself into a scannable code through Snapchat, inviting fans to take part of the lunar phenomenon for a chance to unlock an exclusive first taste of Moon Punch.
From March 13 to March 14, fans were able to open their cameras through Snapchat, snap the moon and follow the lunar link for a chance to receive a free carton of Moon Punch and a flashlight to help light up the night sky. The luminous new offering, designed to glow like the moon itself, is now rolling out on shelves nationwide. The campaign features eight collectible pouches – each designed after a different moon phase..
“Whether you grew up drinking from the iconic pouch or are one of the millions of kids who name Capri Sun as their favourite drink, we strive to create moments of fun and discovery, helping to unleash peak kid energy with every poke of the straw,” said Jessica Barker, senior brand manager, Brand Communications at Capri Sun. “Playing off the iconic brand name, we’re looking from the sun to the moon for the very first time! Moon Punch is here, and it’s glowing.”
Also known as a Blood Moon, the Total Lunar Eclipse occurs when the Earth is fully between the sun and moon, which was visible to North Americans on Friday, March 14, making the cosmically cherry-flavoured juice a must-have for any space lover, says the company. For an exclusive first chance to get their hands on the pouches, fans simply scanned the moon through Snapchat during the Total Lunar Eclipse – an event that can be seen on average once every 2.5 years.
The collectible pouches are not only a fun way to engage with fans, but also underscore Capri Sun’s commitment to its pouch format, keeping the iconic offering at the forefront for fans of all ages, it says. Moon Punch is available for a limited time at Amazon, Walmart, Target and Kroger, among other retailers.
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