Coveris extends covert security feature to carton packaging to tackle retail theft | 23-04-2025 |
Major European packaging manufacturer Coveris has extended its built-in, covert security solutions offer to now include printed cartons, tackling rising rates of theft in the fresh meat, beverage and luxury goods sectors, it says. Targeting high levels of retail theft in the UK – currently costing multiples around £1.8 billion a year – Coveris has introduced its new innovative SourceTag cartons.
The company, which manufactures flexible and sustainable packaging for various markets, such as food, medical, pet care, industrial and agricultural says this is an extension of their existing label-tag offering. The fully-automated, integrated security cartons work seamlessly with in-store electronic article surveillance (EAS) antenna systems as an anti-theft solution and deterrent for high-value FMCG lines, it claims.
Unlike previous solutions that require secondary tagging to be hand applied in store – increasing SKUs, costs, and the need for additional application/removal, the new SourceTag cartons enable the integration of a covert RF (radio frequency) tag, applied to the inside of the carton during the existing print and conversion process, it says. Supported by a new investment in inline tagging technology, composite security cartons provide a covert and seamless solution that does not compromise the Brand and delivers huge supply-chain efficiencies, shrinkage reduction and cost savings, according to the company.
Nigel Hewitt, Coveris paper business unit sales director, commented, “We’re thrilled to introduce a first-to-market, scalable security solution for board. Delivering huge benefits at source and instore, this innovation not only safeguards profits and the supply chain but also enhances shopworker safety by deterring theft, abuse, and violent behaviour.”
The company integrates smart technologies, such as its new SourceTag cartons, to improve supply chain efficiency and security. It operates across multiple sites in Europe and the UK.
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