Juice Brand goes interactive in ‘back to school’ campaign | 13-10-2023 |

A leading producer of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio and AIPIA member Appetite Creative to create a fun and interactive connected packaging experience for its Original juice brand; to give young people a boost at the start of the school year with its fruit juice carton packs, it says.

The smart packaging campaign utilises a web app-based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their back-to-school preparations. The creative agency worked side-by-side with the Riyadh-based agency ABILITY, which managed the media, communication strategies, and execution of the campaign...

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