Congress Special: Connected Packaging gets personal as Tetra Pak rolls out winter campaign for juice brand | 27-10-2023 |

Major food processing and packaging company (and AIPIA member) Tetra Pak has refreshed its fun and interactive smart packaging experience for a leading European fruit juice producer with a brand-new winter drinks theme to inspire its customers.

Back by popular demand, it says, the smart packaging focuses on orange, pineapple, and apple flavours in the one-litre range. It utilises a web app-based connected experience accessed via QR codes to give customers access to an interactive personality test. The feature has been developed in partnership with another AIPIA member creative technology studio Appetite Creative, which will speak at the AIPIA World Congress...

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