Congress special: Digimarc and Domino on getting ready for the 2D sunrise | 27-10-2023 |

GS1, the global standards body for coding, is preparing to transition away from 1D barcodes to a new 2D barcode format – the GS1 Digital Link. At the GS1 Global Forum in Brussels in Feb 2023, the standards body announced an official sunrise period for 2D codes starting in 2027.

With retailers and consumer brands across industries preparing for Sunrise 2027, Dominique Guinard, VP of Cloud & IoT at Digimarc, will share insight into how brands are experimenting with the transition from 1D to 2D to yield greater business efficiencies while delivering on consumer demands for sustainability credentials, proof of authenticity and personalized experiences. The transition has started, and Domino Printing Sciences will also be on hand to share their input into making the transition as smooth as possible...

ALL THIS AT AIPIA WORLD CONGRESS. SEE AGENDA AND HOW TO REGISTER HERE