Turnkey GS1 2D Barcode management platform for smart packaging | 21-08-2024 |

Digital Link, a leading provider of barcode management solutions, has announced the launch of what it claims is a comprehensive platform designed to streamline the creation and management of connected products and digital twins for any item with GS1 2D barcodes, with digital links. The platform is approved by GS1 UK.

This new service aims to revolutionize product packaging, providing brands with an advanced and accessible solution to enhance product identification, regulatory compliance and consumer engagement through smart packaging, says the company. The  platform offers an all-encompassing service for GS1 QR code generation and management, tailored specifically for the needs of smart packaging. Key features include:

• Creation of GS1-compliant QR codes using a simple GTIN (Global Trade Item Number).
• Managing extensive inventories through bulk product upload capabilities.
• Ensuring barcodes meet the highest standards of GS1 compliance.
• Automatic generation of smart product pages with all necessary regulatory information, enhancing product transparency and consumer trust.
• Design unique landing pages to enhance consumer engagement and provide additional product information.
• Personalize URLs with custom domain options to maintain brand consistency and improve consumer confidence.
• Gain insights into consumer interactions with comprehensive analytics and statistics, allowing for data-driven decision-making.
• The intuitive platform is designed with the end user in mind, ensuring that even those with minimal technical expertise can navigate and take advantage of its features.

Digital Link is an approved solution by GS1 UK, affirming its compliance with the latest GS1 standards. This endorsement underscores the platform’s reliability and effectiveness in supporting businesses through transitioning from traditional UPC barcodes to the new GS1 2D barcodes, which are crucial for innovative packaging applications, it says.

"Being approved by GS1 UK means that our clients can trust the robustness and compliance of our solution," said Paula Rivero, COO and co-founder at Digital Link. "Our platform is designed to exceed the expectations set by industry standards, particularly in smart packaging."

As industry shifts towards GS1 2D barcodes, the Digital Link platform ensures that companies are well-prepared for the transition, offering tools that simplify the process and enhance operational performance, which is essential for the evolving smart packaging landscape, ensuring that companies are ready for the future of intelligent packaging, it believes. All this is done with cost-efficiency in mind.

The platform integrates seamlessly with existing ERP (Enterprise Resource Planning) and PIM (Product Information Management) solutions to further streamline operations. This integration allows for batch creation, reducing the manual workload and minimizing the risk of errors, which is vital for managing large volumes of packaged products, says Digital Link.

AIPIA and AWA Smart Packaging World Congress Amsterdam